THEMES STUDIED

• Distribution networks
• The financial system in China
• Marketing, Chinese style
• Chinese culture and civilisation (literature, art, cinema)

In Shanghai, the SMI students, who stayed on the Fudan University campus (3rd largest Chinese University), followed courses in geopolitics, international economy, Chinese culture and civilisation, logistics and distribution, international marketing (in particular a course on specific methods for approaching the Chinese market).

The courses, given by the Fudan professors, are supplemented by conferences given by the managers from some of the main European companies who have set up in China.

Among the speakers and contacts we could name: Decathlon’s purchasing manager for Asia, Cartier’s manager of local development, a meeting with the executive managers of Carrefour in China, the director of the Alcatel subsidiary…